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As far as compound add-ons go, bowsights are a big-ticket item — whether your customer just purchased a new bow or is upgrading a dependable used one.

When it comes to debating shot angles, or recreating a recent shot taken by a customer in your archery shop, the NBEF Mini 3-D ‘Stick Pin’ Deer is a tremendous tool.

Don’t be fooled by the name. The new Mathews V3X, while similar to the V3, elevates the shooting experience to the next level.

Food plots continue to be popular among hunters. Here’s what you need to know to cash in.

Educating customers on performance and reliability is the key to selling more lead-free ammunition.

New scope delivers European-quality optics that excel in low-light situations.

Before Richard Bowen, no archer had ever shot a perfect 360 score on a five-spot target, plus a perfect 330 score on a Vegas target during the same competition.

Use these seven tips to avoid trouble and controversy on social media.

Combining modern performance with classic lever action lineage.