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With the new Bowtech Alliance, you can expect tunable precision, vast customization, pinpoint accuracy and workhorse dependability.

How firearm retailers can thrive with new demographics.

Ruger’s snub-nosed GP100 is back with the weight, feel and capacity to drive sales

Weatherby’s Sorix Turkey Shotgun is built on the company’s field-proven inertia recoil system and configured specifically for hunters chasing spring gobblers.

Woox’s High Grade American walnut stocks deliver premium craftsmanship and modern modularity for Henry and Marlin lever-action rifles.

We asked three archery retailers: “Do you offer turkey hunting equipment, and what sells the best?”

The frontrunner in OEM bowstring production, Headhunter, has released a revolutionary string material called Alien, which will now be available to customers through their local dealer.

The Benelli M4 EXT Tactical features greater capacity, a five-position collapsible stock and three finish options.