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Mark your calendars for the ATA 2021 Online Show. It will take place virtually Jan. 11-15, 2021.

It may have been expected, but the news that 2021 SHOT Show is canceled still is jarring. Companies are amid plans to shift gears regarding new product announcements, virtual events and more.

It may have been expected, but the news that 2021 SHOT Show is canceled still is jarring. Companies are amid plans to shift gears regarding new product announcements, virtual events and more.

Your largest customer base, more than likely, is made up of the local deer hunters. Sure, they buy rifles, ammo and knives — but what else can you sell them?

SHOT Show 2021 is canceled due to the COVID-19 pandemic restrictions, according to the National Shooting Sports Foundation.

SHOT Show 2021 is canceled due to the COVID-19 pandemic restrictions, according to the National Shooting Sports Foundation.

Guns are practically selling themselves right now — but that doesn't mean you should stop marketing on social media.

The annual SHOT Show is an opportunity like nothing else in the shooting sports industry.

Ruger's earnings for the 2020 third quarter were $1.39 per share based on net sales of $145.7 million, compared to net sales of $95 million and earnings of 27 cents per share in 2019.