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Well-known outdoor gear manufacturer Hunters Specialties is the latest brand to join the portfolio of GSM Outdoors.

Without a solid marketing plan it is difficult to collect leads, build the operation’s “brand” or increase sales. As important as traditional marketing has been in the past, digital marketing is quickly surpassing it.

In the latest shooting industry news, Ruger is making its debut at the Great American Outdoor Show in Pennsylvania, top speakers are scheduled at the SCI Convention in Reno and GSM Outdoors has acquired Hunters Specialties.

In the latest shooting industry news, Ruger is making its debut at the Great American Outdoor Show in Pennsylvania, top speakers are scheduled at the SCI Convention in Reno and GSM Outdoors has acquired Hunters Specialties.

Available in four different lengths and eight finishes, the Mathews Flatline Bow Stabilizer is made to appeal to a wide range of bowhunters.

If your business and sales are stuck in neutral, it could be time to put a marketing campaign into high gear.

Headed to the Hunting Retailer Show? Don’t miss the all-star lineup of speakers leading educational seminars on a variety of topics.

Beretta has invested big with its new 92X and APX pistols. Find out more about them from this range test.

As the nation’s oldest and largest firearms distributor, Sports South has gone far beyond basic dealer services. Through innovation and consistent management, this 178-year-old, fifth-generation family operation has earned a reputation as the most respected distributor in the firearms industry.