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Shooting Industry News: Trijicon Revamps Website; Galco Donates to HAVA

In the latest shooting industry news, Trijicon has revamped its website and Galco makes a donation to HAVA.
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Making a Case for Cases

Every gun or bow needs a case - whether soft-sided or hard-sided - to keep it from getting bumped, wet or dirty.
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New-for-2020 Mathews VXR Compound Bow

Mathews Archery recently announced its new flagship compound for 2020. The bow is called the VXR, and it comes in two lengths: 28 and 31.5 inches.
Collage Speed Bag 500

Delta McKenzie Speed Bag 500

High-speed arrows penetrating too deep into a bag target is not a problem with the Delta McKenzie Speed Bag 500.
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Trophy Ridge Biscuit V

The ambidextrous design of the new Trophy Ridge Biscuit V series arrow rest makes it ideal for left- and right-handed bows.
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Quick Holiday Marketing Tactics

Did the busy holiday season sneak up on you this year? Here are a few ideas from a Chief Marketing Officer that can help boost sales quickly during the holiday season.
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Instagram for Archery Retailers

Marketing to young consumers means broadcasting your message with the correct tool, which is why you should consider Instagram.
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Rapid Gun Systems, AmmoReady.com Offer Integrated Tools for FFLs

AmmoReady.com and Rapid Gun Systems are offering the Rapid Gun Systems enterprise-scale firearms industry solution that can be integrated with AmmoReady.com’s eCommerce platform. The integration is available immediately for existing Rapid Gun Systems customers.
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Experiential Retail: Focus on the How

With consumers able to order almost anything they want from the comfort of their couch, retailers need to create a positive, rewarding in-person experience.