From SSR Magazine Articles

Gun Holster 1

Matching Handguns and Holsters

Help your customers get the most out of their new gun with a holster that supports their objectives.

Taurus Lifestyle 1

10 New Revolvers For 2023

The market for wheel guns provides plenty of opportunity for retailers.

Gun sales 1

Selling Through an Industry Slump

Prepare your shooting sports business to succeed through the next slow cycle.

Savage Renegauge 1

The Savage Renegauge is Ready to Compete

Savage’s line of semi-auto shotguns is built on a reliable base for competition shooters.

Combat ammo 2

The Evolution of Combat Cartridges

Military loads have progressed into speedy small-bores that give hunters an edge.

Gun Crime Plummets1

Protecting Legal Guns

Anti-gun states renew attacks on lawful firearm industry in new year.

Branding 1

Building Your Gun Shop's Brand

These five daily activities will provide the insight necessary to serve customers more effectively.

A Solid Pistol at a Reasonable Price

The Stance gives Savage a good foothold in the handgun market

Weatherby cartridges

Developing New Guns and Cartridges

Weatherby has made some big introductions in the past year and more are on the way.

P 1

Handgun Ammo Pressure Explained

Help your customers understand the differences in ammo options.

57 1

The Rebirth of the 5.7x28mm Cartridge

Lots of shooters love the little 5.7x28mm cartridge, and gun companies are catering to them.

Vortex Optics 1

Vortex Helps Customers Well Beyond the Sale

Quality products and incredible support have helped Vortex Optics build a loyal following.

Gun Range Gear 1

The Right Gear for the Gun Range

Point your customers to the accessories that will help them get more out of their trigger time.

Gun safe

Protecting Guns from Humidity

There’s more to safe storage than locking guns in a safe.