From SSR Magazine Articles

Turkey and deer hunters out in the woods or grass can benefit from treated apparel Photo by Oliver Rogers e991f65cda8cad0d03a7ea8cd2674507

Hunting Gear that Repels Insects

Clothing that repels ticks, mosquitoes and other biting insects is gaining ground with all outdoors enthusiasts.

Shotgun trail

Choosing the Best Shotgun Shells

Shotgun shells come in a staggering variety, and you’ll need to break it down for your customers.

Shotgun trail e991f65cda8cad0d03a7ea8cd2674507

Choosing the Best Shotgun Shells

Shotgun shells come in a staggering variety, and you’ll need to break it down for your customers.

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Lever Actions for the Tactical Market

Tactical refinements have ushered in a new era for the reliable lever action.

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Gun Ownership is Everyone's Right

America’s gun owners have become a more diverse group, regardless of the rhetoric.

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Simple, Effective Gun Sights

As sighting systems get more complex, Skinner is catering to those who want simple, rugged and effective sights.

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Mossberg Delivers Plenty of Gun for the Money

Mossberg’s new Patriot LR Tactical bolt-action rifle provides comfort, durability and accuracy at a value price.

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Creating Lifelong Shooting Sports Customers

The right focus on customer service can do more for your business than low prices.

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Best New Self-Defense Ammo

New ammo offerings highlight innovation in the self-defense market.

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The Right Handgun Caliber

Recommending the perfect caliber requires consideration of a few key factors.

Trijicon accupoint e991f65cda8cad0d03a7ea8cd2674507

The Science of Brilliant Shooting Optics

Trijicon continues to provide state-of-the-art military optics and cutting-edge sporting optics

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Matching Handguns and Holsters

Help your customers get the most out of their new gun with a holster that supports their objectives.

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10 New Revolvers For 2023

The market for wheel guns provides plenty of opportunity for retailers.

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Selling Through an Industry Slump

Prepare your shooting sports business to succeed through the next slow cycle.