Customers will come looking for these five new modern lever-action rifles.

EOTech’s new Vudu X riflescopes deliver clear, sharp images and precise controls.

It’s time to adjust to hunters who are willing to spend more to pursue their passions.

Turkey hunters will keep buying gear all season long if you’re stocking what they need.

Your sales team should be knowledgeable enough to guide customers who want to start reloading.

Armasight’s Jockey 640 provides plenty of features and an easier, less expensive intro to thermal optics.

Marketing doesn’t have to be a big, expensive endeavor if you do it properly.

The concealed carry market isn’t all about striker-fired guns anymore.

Sig Sauer’s MCX-SPEAR LT IR is among the top AR-15-platform rifles on the market.

Handheld and weapon-mounted lights aren’t so simple anymore, but the profit potential is big.