Gun cleaning and maintenance items are a never-ending sales opportunity — but make sure your customers are buying what they really need.

NSSF program properly introduces young people and parents to responsible gun ownership.

Liberty Ammunition is on a quest to make ammo that’s faster, hits harder, and is lighter to carry.

The rifles of old Western movies are staking a claim on the modern firearm landscape.

Your customers have questions about firearm finishes, and you should have answers.

The New SR 38 revolver from SAR Firearms is a performer at a remarkable price point.

SCOPE programs reveal what’s hot and what’s not in pistols, rifles and shotguns.

These three 4-12x40mm riflescopes pack admirable performance, with certain tradeoffs.

Be ready to educate your customers about safety features and how they function.

These 7 drop-in triggers can improve the feel and performance of any AR rifle.