The precision shooting market is loaded with opportunities for the savvy retailer.

The evolution of modern precision rifles is good for shooters, and your business.

New mentorship coalition aims to increase opportunities in hunting and shooting sports.

Ruger’s RXM 9mm opens more possibilities than the average concealed carry pistol.

Colt has been making huge strides since its acquisition by CZ Group a few years ago.

Long-term firearms storage requires more than a little oil and a locked safe.

Burris is making its mark in the archery world with rangefinding crossbow scopes and bow sights.

Charter Arms’ versatile new Double Dog delivers everything a self-defense revolver should.

Innovative new technologies and functional improvements are driving the red-dot market.

These new companies might not be on your radar yet, but they’re worth a serious look.