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Max Archer Articles

The Glock G40 MOS AKA Glockzilla

Reviewed: Glock 40, aka "Glockzilla"

For customers looking for the powerful 10mm Auto, the Glock40 is a natural choice.
The Glock G40 MOS AKA Glockzilla f4159788da6a13a05c7755e7e3b29890

Reviewed: Glock 40, aka "Glockzilla"

For customers looking for the powerful 10mm Auto, the Glock40 is a natural choice.
Faxon Firearms group image copy

Interviewed: Faxon Firearms' Bob Faxon

Faxon Firearms is known for its quality barrels, but there’s more to the company than that — a lot more.
Hornady Debrief 6mm ARC ammunition matching the precision and ballistics of the 308 Win in a smaller AR15 platform

Interview: Hornady's Maximum-Effort Manufacturing

We interviewed Hornady about manufacturing in the Ammogeddon age and ask the question everyone wants to know: When will things get back to normal?
Niteize Inova Lights

Selling More Tactical Lights

From EDC pocket lights to mega-output flashlights and weapon-mounted lights, shoppers are looking for ways to light things up.
Ruger 57

Reviewed: Ruger 57

Ruger's 57 is a hot new pistol in a unique round.
Ruger 57 f4159788da6a13a05c7755e7e3b29890

Reviewed: Ruger 57

Ruger's 57 is a hot new pistol in a unique round.
Mossberg 940 JM Pro

Shotgun Review: Mossberg 940 JM Pro

Could Mossberg’s new 940 JM Pro be the ideal defensive shotgun?
Selling SB Rs

Selling SBRs: A Process Overview

If you don’t currently sell short barreled rifles, here’s what you need to know about how the process works.
Selling suppressors

How to Sell Suppressors

Selling suppressors? Here's how to go about it.
Hawke Optics thumbwheel

Interview: Hawke Optics Pushes Big in US Market

If this British optics company hasn’t been on your radar, it might be time you checked them out.
Airsoft and paint marker

Should You Sell Airsoft and Paintball Guns?

Guns are flying off the shelves — when you can get them. If you’re having inventory problems, try branching out into premium air guns, airsoft and paintball guns.
Ballistic Advantage

Interview: Ballistic Advantage

Ballistic Advantage claims to offer a better barrel for less money. We dig deep in an interview with President Adam Wainio.
Midwest Industries

Midwest Industries: Accessorizing Hard-to-Fit Guns

Customers expect AR-level modularity on most of their guns now. Midwest Industries is making it a reality.