Max Archer Articles

Make a nice profit margin beyond the original sale with these Glock upgrades.

In just a few years, Sig Sauer has come a long way with its electro-optics division — and the future look bright.

McMillan Firearms has a strong reputation for manufacturing high-precision stocks but also has been involved in other ventures, including firearms manufacturing and payment systems. CEO Kelly McMillan offers his insights on the company and its future.

When customers shake their heads about accuracy issues with optics, help them get on the mark with these proven tips.

Henry Repeating Arms is listening to requests from all sides and helping dealers better serve their customers.

Aero Precision started in the aerospace industry with an emphasis on automated and statistically measured high-precision ISO manufacturing. That naturally aligned to the firearms industry needs.

Lee Precision is focused on product advancement and value for reloaders and dealers.

Hornady pushes into 2020 with innovative, new products and plenty of carryover from its past successes.

The author puts the IWI Masada 9mm through its paces to provide a closer look at this new striker-fired pistol.

Primary Weapons System became well known for its premier tier of long-stroke gas piston AR-15s with leading edge innovation and its highly durable piston-driven uppers and rifles.

Begun just nine years ago as a spinoff of Israel Military Industries, IWI is seeing significant sales growth in the sporting industry.

As the nation’s oldest and largest firearms distributor, Sports South has gone far beyond basic dealer services. Through innovation and consistent management, this 178-year-old, fifth-generation family operation has earned a reputation as the most respected distributor in the firearms industry.

The Mossberg 590 Shockwave has been a rather interesting sales phenomenon for dealers around the country: a shorter shotgun-based firearm in a size format that doesn't require NFA paperwork. Here's a closer look.