Max Archer Articles

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Riton is Right on the Money with Premium Optics

Tactical Retailer had the opportunity to talk with Brady Speth, CEO and founder of Riton Optics, to understand where they started and the focus of the company.

September 30, 2019

Ruger engineering cost effective materials e991f65cda8cad0d03a7ea8cd2674507

Ruger: Driven to Succeed Through Innovation

Ruger has evolved from a company staked on legacy designs to one pushing the industry forward.

September 03, 2019

Sig BDX Combo Kits include BDX Whiskey Series Optic and BDX Rangfinder e991f65cda8cad0d03a7ea8cd2674507 190808 162501

Sig Sauer's Big Bet on the BDX Optics System

Shooting Sports Retailer spoke with Andy York, president of Sig Sauer Electro Optics, about the future and what Sig Sauer is doing to continue driving dealer support around some new products like the BDX line.

August 08, 2019

AT Ns Day and Night optics deliver cutting edge electro optics features in 4 K copy f4159788da6a13a05c7755e7e3b29890

Tips for Upselling Premium Optics

When it comes to riflescopes, binoculars, spotting scopes and rangefinders, your customers may be spending their money on the wrong equipment for optimum accuracy.

Drago founders Carl Garcia and Lou Garcia

Drago Provides Strong Sales Opportunities for Dealers

Bag and pack manufacturer Drago combines high-end features, affordable prices and strong sales opportunities for dealers.

January 21, 2019