optics Articles

American Technologies Network (ATN) is announcing the launch of a new, innovative scope that uses the latest in technology, the...

Browning and Leupold combine for a combo your customers will want to take afield.

Explaining the science of scopes in simple terms will help you sell your customers the right optics.

German Precision Optics USA is kicking off the new year with a dealer promotion that provides up to 20 percent additional margin for supporting retailers.

Bushnell is offering a new VIP Purchase Program for all members of the United States Military.

Remington 700 base mounts aren’t as DIY friendly as today’s 1913 Picatinny rails. But millions of other bolt-action rifles use the same pattern, making this simple upgrade or installation process a target-rich environment and great way to open a friendly optic upgrade discussion.

Sig Sauer Electro-Optics has partnered with Mission Crossbows to bring its Ballistic Data Xchange optics system to the crossbow market, with the addition of the compact Sierra3BDX 2.5-8x32mm to the BDX line of riflescopes.

A little know-how and some basic math will allow you to calculate the distance to your target with relative accuracy.

Sightmark has added the Citadel 3-18x50 MR2 riflescope to the Citadel family for shooters looking for premium performance on medium-range targets without a serious hit to the wallet.

The 1-6x24 RapidStrike riflescope kit from Firefield can improve target acquisition speeds and comes with a cantilever mount.

A tour of the EOTech factory and chance to test products at the shooting range reveal more about this high-tech, growing company as it looks to the future.

Following the success of its Vudu optics line and U.S. SOCOM award, EOTECH is creating three distinct brands: EOTECH, Vudu and L3 Field Vision.

In the market for new day/night vision or thermal binoculars with built in rangefinder? Check out these new models from ATN.