Ruger’s snub-nosed GP100 is back with the weight, feel and capacity to drive sales

The effects of self defense shootings can be overwhelming for the unprepared.

Nosler has added revolver/lever gun loads for its popular ASP line of ammunition.

The self-defense market is strong and these guns are getting a lot of attention.

Help your customers find the self-defense tools that best suit their needs.

Uppercut .22 WMR from CCI Ammunition offers self defenders even more rimfire options.

The all-copper 9mm 126-grain Subsonic External Hollow Point bullet from G9 Defense is crafted specifically for self defense.

Help customers prepare for defensive encounters, and everything that comes next.

Suited for self defense and big-game hunting, Barrier Blind solid copper hollowpoint ammunition provides great penetration and expansion.

Start by getting to know your customers and their specific concealed carry situations.