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Fitting a Customer With a New Bow

We asked three veteran retailers: “What is your process for fitting a customer with the proper draw length and draw weight when they’re purchasing a new bow?” Here’s what they had to say.

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Chuck Adams Breaks Two P&Y World Records and Other Industry News

Chuck Adams breaks two P&Y world records; Team USA’s Kevin Mather adds world gold to Paralympic title; Darrin Christenberry earns first-ever left-handed win; Team USA shines at World Archery Youth Championships; and ATA announces "First Night's On Us" at 2024 Show.

Prone 2

Target Sales With Precision Shooting Gear

Long-range and precision shooting enthusiasts bring opportunity for your store.

Annealing Brass for Better Reloads

Citadel Trakr

Legacy Sports Citadel Trakr Yote Rimfire Rifle

The Citadel Trakr Yote Rimfire Rifle from Legacy Sports is now available in a new coyote fur design.

Photon 6 Pack cropped

Carbon Express Maxima Photon SD

The Carbon Express Maxima Photon SD is lightweight, has an inside diameter of .203 inches, and features Tri-Spine Technology for tremendous accuracy.

Reese Hunting Dog1

15 Hunting Dog Products to Retrieve More Sales

Hunters spend big on their canine companions, and these products will help them make the most of their hunting dogs.

Annealing Brass 1

Annealing Brass for Better Reloads

Understanding this important process will help you serve your ammo reloading customers.

Collage WRC Golden Estrus extra long range

Wildlife Research Center Golden Estrus Xtreme

Get long-range whitetail attraction with Wildlife Research’s new Golden Estrus Xtreme.

Vortex Broadheads lead pic

Behind the Scenes With Vortex Broadheads

Steven Ward of Vortex Broadheads explains why his dad started the company in 1988 and what makes the company’s offerings stand out from the competition.