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In the latest shooting sports industry news, GPO partners with Zanders, Savage adds Flat Dark Earth to the Axis II rifle and more.

Walmart announced Sept. 3 it will end sales of ammunition that can be used with modern sporting rifles and handguns, stop all handgun sales in Alaska, and ask that customers not carry firearms openly in its stores unless authorized law enforcement is present.

Ruger has evolved from a company staked on legacy designs to one pushing the industry forward.

A lawsuit citing the Second Amendment challenging California's ban on 'assault weapons' has been filed in San Diego Federal Court.

Taurus has released its first full-size G-series pistol, the G3 9mm semi-auto, which represents the next generation in the Taurus G-series polymer-frame handguns.

In the latest shooting sports industry news, FeraDyne Outdoors has a new CFO and Lipsey's adds brands from Legacy Sports International to its lineup.

Preparing an investment proposal requires the same approach as planning a successful hunt.

Understanding larger industry trends as well as local demands will help you serve your market.

Several top manufacturers have renewed their commitment as Supporting Sponsors for the 15th annual Industry Day at the Range event prior to SHOT Show 2020 in Las Vegas. Prospective sponsors still have opportunities to secure their spot at the industry's biggest range event of the year.