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When setting price points, understanding a community's unique spending habits can be more helpful than evaluating average household incomes or the vibrancy of a local economy.

While knowing the inside scoop about steel targets can help you sell more of them, the real importance of a steel education is safety.

With its latest offering, the Q5 Match Steel Frame, Walther Arms adds some weight to its 2019 lineup and looks to a strong future.

Social media is something you have to pay attention to these days to maximize your company’s marketing and branding efforts. Here are some tips pertaining to one of those tools, LinkedIn.

It’s hard for a small gun shop to compete with larger stores that offer a variety of products and services such as on-site gunsmithing. Fortunately, Robar has a solution for smaller gun shops that want to provide gunsmith services to customers.

A large part of what drives sales for all gun shops is handguns for personal protection in the home as well as competition and “contingency planning.” It's this market the Springfield XD MOD.2 Tactical pistol is intended to appeal to most.

Modern inline blackpowder guns are accurate, dependable and relatively easy to operate. For a modest price, your customers can greatly extend their time in the woods and overall odds of success. That should be an easy sell.

Customer segmentation is essentially stereotyping sub-groups of existing and potential customers. Do it right, and you'll boost your company's bottom line.

Did I spot many archery industry posers during the 2019 ATA Show? Here’s my final 2 cents on a topic that generated more feedback than anything I’ve ever written before.