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Marlin retools lever action 1894

Marlin Firearms Gives Customers Some New Leverage

Marlin Firearms has retooled its Model 1894C, adding to the lever action’s undeniable connection to the Old West and widespread appeal.

SHOT PREVIEW Walther PPQ Q5 SF Match

Buyer Alert: National Walther Days Weekend

More than 60 dealers nationwide will play host to Walther represetntatives to discuss the company's products during the Walther Days weekend.

NSSF Shooting Range new site 190320 092108

Outdoor Shooting Sports Retail Industry Reinvents Itself

Things have changed. Gone are the days when commerce in the shooting sports retail industry involved the simple buying and selling of hardware. That is no longer enough.

Southwick Associates for SSR

Consumer Survey Results: Top Hunting and Shooting Brands for 2018

Based on consumer surveys by Southwick Associates, your customers have strong opinions when it comes to buying hunting and shooting gear.

Sports Shows for SSR 190320 092330

Record Crowds Attend 2019 Consumer Sports Shows

If attendance at consumer sports shows in Pennsylvania and Utah are indicators, 2019 is shaping up to be a good year for hunting sales.

Dicks Sporting Goods Store 190320 092312

Dick's Sporting Goods Pulls Hunting Rifles, Ammo From Stores

Dick's Sporting Goods will remove firearms, ammunition and hunting items from 125 stores in 2019, said CEO Ed Stack, and replace them with other products.

Inthe News2 190312 133512

Shooting Sports Industry News: Beretta Wins Gator Cup; Nexgen Outfitters Launches

In the latest shooting sports industry news, Team Beretta shooters achieved 13 podium finishes in seven events at the 2019 Gator Cup.

Inthe News2 190312 133418

Shooting Sports Industry News: Blaser's New CEOs; Hoffa Joins Sentry

In the latest shooting sports industry news, Blaser Group has announced changes with its CEOs for its Germany and U.S. divisions.

NSSF Mc Gruff Crime Dog school safety video

NSSF, NCPC Release Two New 'McGruff Gun Safety' Videos

The National Shooting Sports Foundation and the National Crime Prevention Council have released two new ‘McGruff Gun Safety’ videos for young children.

Camouflage apparel for your store ssr

Three Hot Camouflage Clothing Choices for 2019

Not sure what camo clothing to stock in 2019? Here are three solid picks to consider for your store that your customers are sure to love.