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The new ScentBlaster from Heron Outdoors improves scent distribution to help lure whitetails into shooting range.

Unveiled at the 2019 Archery Trade Association (ATA) Show in Louisville, Kentucky, the organization showed off its new logo and discussed its vision for the future.

New CCI rimfire ammo is being released in five loads in 17- and 22-caliber rounds with a thin jacket and polymer tip for better performance.

New CCI rimfire ammo is being released in five loads in 17- and 22-caliber rounds with a thin jacket and polymer tip for better performance.

In the market for new day/night vision or thermal binoculars with built in rangefinder? Check out these new models from ATN.

In the market for new day/night vision or thermal binoculars with built in rangefinder? Check out these new models from ATN.

The budget-friendly ThOR LT thermal scope from ATN will run from dusk till dawn on a single charge.

The budget-friendly ThOR LT thermal scope from ATN will run from dusk till dawn on a single charge.

Nighthawk Custom launched a new 1911 with a single port compensator, the Firehawk, and an innovative Interchangeable Optics System at the 2019 SHOT Show.