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G5 Prime Logic beauty 190104 121802

Bow Report: G5 Prime Logic

We test the new 2018 G5 Prime Logic, which replaces Prime’s Centergy, a bow best known for its steadiness, forgiveness and general shootability.

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Elite Archery Dominates With 6 Indoor National Wins

Elite Archery pro staff members enjoyed six podium finishes at the USA Indoor Nationals and NFAA Indoor Nationals in Cincinnati, Ohio.

Hornady 224 ELD Match 190104 125601

Hornady Adds ELD Match Bullet in 224 Valkyrie to Lineup

Hornady has expanded its ammo lineup, offering its 88-grain ELD bullet in the popular and smoking-fast 224 Valkyrie caliber for competition shooters.

10 Truglo TFX sights preview 190104 125555

What to Know About Night Sights for Handguns

Knowing more than your competition about night sights for handguns — one of the most popular things shooters shop for and add — can stimulate more retail sales and profits.

AB 2018 05 May June 2018

May June 2018

BTC Univ 17 lead 190104 121758

Tips for Avoiding the Busy-Season Blues

How do you cope with stress and stay organized during the preseason rush? Four veteran retailers offer their sage advice.

Horizon Firearms 190104 125530

Ziebold Joins Horizon Firearms and iota Outdoors as National Sales Manager

Horizon Firearms and iota Outdoors are pleased to announce the addition of industry veteran Dan Ziebold as national sales manager.

Elite Ritual lifestyle 190104 121757

Best of the Best in 2018 Archery Products (Part 2)

We spoke with retailers from across the country to find out what archery products had them excited this year. Here’s what they said.

FBI Firearms tests Mc Hale 20150617 124136 DSC0125 copy 190104 125553

Counter Tech: Why FBI Ammo Tests Should Matter to You

Customers often want to know your opinions on the performance of the products you sell. That’s where the FBI Ammunition Testing protocol comes into play.

Jay Montrose Leupold 190104 125521

Jay Montrose Joins Leupold as Director, Strategic Accounts

Industry veteran and longtime hunter Jay Montrose has returned to Leupold & Stevens, Inc. as its director of strategic accounts.