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Gerber Names Andrew Gritzbaugh General Manager

Gerber, a category leading global supplier of multi-tools, knives and gear, has appointed industry veteran Andrew Gritzbaugh as General Manager.

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Carp Killer: Cajun Archery Winch Pro Reel

If your customers are looking for a hard-working bowfishing reel for this spring and early summer, then you should stock the Cajun Winch Pro Reel.

Ruger new rifles 190104 131604

Ruger Introduces New Scout Rifle and 77/17 Configurations

Sturm, Ruger & Company, Inc. has introduced two new model configurations: the Ruger Scout Rifle in .450 Bushmaster and the Ruger 77/17 chambered in .17 WSM.

Greg Summers 190104 121833

Company Spotlight: A Behind-the-Scenes Look at T.R.U. Ball/AXCEL

Attention to detail and a commitment to helping archers is how T.R.U. Ball/AXCEL improves the archery experience.

2018 06 June 2018

June 2018

AB 2018 06 Hot Product Guide 2018

Hot Product Guide 2018

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Killer Crossbow Accessory: Vanguard VEO 2 Shooting Stick

If you sell a decent number of crossbows in your archery shop, then make your cash register sing even louder by offering this first-rate rest, the Vanguard VEO 2 Shooting Stick.

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Braden Gellenthien Becomes Most Decorated Archer in World Cup History

Earning his 60th World Cup medal recently at an event in Shanghai, archer Braden Gellenthien has accomplished a lot in only a decade, and he’s not about to take his foot off the gas.

iota Outdoors Lead Time Decreases for Custom Stocks

Thanks to an increase in manufacturing capabilities and efficiencies, iota Outdoors has reduced the lead time for custom stocks by more than 50 percent.

SIG SAUER Promotes Hana Bilodeau to Director, Training and Special Events

SIG SAUER has promoted shooting and training expert Hana Bilodeau to the position of Director, Training and Special Events.