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Firefield 10 X LPVO e991f65cda8cad0d03a7ea8cd2674507

Firefield Rapidstrike LPVO Riflescope

Firefield’s Rapidstrike 1-10x24mm LPVO Riflescope is the latest addition to its Rapidstrike series.

Barnes Harvest Box leaves

Barnes Bullets Harvest Ammunition

Barnes Bullets launches a new Harvest ammunition line for the whitetail and thin-skinned game market.

Web Bowtech 6

Bow Review: Bowtech Virtue

A monumental weight reduction, refined CenterMass Sight System, and Cerakote finish combine with DIY-friendly tuning features to make the Bowtech Virtue one of 2025’s finest flagship bows.

NEW GUNS OPTICS

6 Rising Gun, Optic and Outdoor Gear Brands

These new companies might not be on your radar yet, but they’re worth a serious look.

Easton Micro Lite Nock lead pic

Easton 5mm MicroLite Nocks

Easton Archery 5mm MicroLite nocks were designed to meet the diverse needs of target shooters and bowhunters.

Press Release

Trijicon Selects Gary Sweet as Vice President of Sales and Marketing

The Firefield Rapidstrike 1-10x24mm LPVO Riflescope was designed to meet the needs of serious marksmen, combining unparalleled precision with exceptional...

Thermal Optics Get More Accessible

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Priority Archery Industry Legislation Introduced in the United States Senate

The Sporting Goods Excise Tax Modernization Act — Senate Bill 1649 — would ensure excise taxes are properly collected on imported archery equipment sold directly to American consumers through online marketplaces.

Excalibur Hybrid X lead pic

Excalibur Hybrid X

Excalibur announces the new-for-2025 Hybrid X, a breakthrough design with the durability of a recurve crossbow and the performance of a compound crossbow.

WAVE ATRIS Thermal 1 e991f65cda8cad0d03a7ea8cd2674507 250513 162505

Thermal Optics Get More Accessible

WAVE delivers a quality thermal riflescope with Fusion DNA and a competitive price point.