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Convince your customers of the critical importance of quality scope mounts.

Stay dialed in through the end of waterfowl season with the gear duck and goose hunters need.

The Pioneer MT20 multi-tool is ideal for professional use and everyday carry.

InfiRay’s BOLT TX60C Thermal Scope finds balance between higher resolution and magnification.

These specialized guns will help you get the defensive shotgun conversation started with your customers.

Starline Brass adds the 8.6 Blackout to its growing lineup of brass casings.

The Canik SFX Rival-S is built for competition but capable of so much more.

Enjoy ultra-bright visibility up to 1,000 yards with the naked eye with Hornady’s new Hit Target Impact Indicator.

Rule #1 for selling thermal optics: Thermal is not night vision.

Purpose and personal preference are major factors in choosing between single- and two-stage triggers.

Get dialed in on targets out to 650 yards with the Impact 100 thermal laser rangefinder.

Fusion Thermal’s Avenger 40 with RAZR technology is clear, accurate and intuitive.

The latest upsurge in sales of small-bore shotguns is reminiscent of others in the past three decades. But this time, it feels different.

Hydra Weaponry’s MARCK-15 9mm H17 rifle features a modular AR-platform design specifically for the Glock 9mm magazine.

Understanding, explaining and selling piston vs direct impingement AR-format rifles.

Mossberg’s new 28-gauge Silver Reserve Eventide Turkey offers capability without the kick.

If your customers hear “EOTECH” and think “military” or “tactical,” the new Vudu X line will change their minds.

Viktos Range Trainer Pants were designed for both tactical training and operational use.

Dickinson Arms expands its offerings while focusing on high-level craftsmanship.

No one deserves to buy a cheap scope, but there’s an option for every budget. How do you help customers see the light about what’s right for them?