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Timney Triggers has added an upgraded trigger for Marlin lever-action centerfire rifles to its extensive product line.

If you want your customers to be successful in the field, educate them on the different factory-loaded projectile options.

It’s no secret that the recreational, tactical and self-defense side of the firearms industry is growing faster than the hunting side. How do you tap into this market without losing your identity?

B&T USA has introduced its next generation of 3D printed Rotex and SRBS models now within the Print-X family of suppressors.

Take a page from the telecom industry’s playbook and start offering bundle deals.

While straight-pull bolt actions have been around for well over a century, they’re still new to many American shooters.

Zeiss has extended its Conquest V4 line of riflescopes with two new versions.

Providing extra value and opportunity will give you leverage with price shoppers.

The BOSS30 AR-style shotgun can handle home defense, recreational shooting and 3-Gun competition.

The Armasight Contractor 640 Thermal Weapon Sight is ready to hunt.

Achieve reloading precision with Hornady’s Click-Adjust Bullet Seating Micrometer.

Help customers prepare for defensive encounters, and everything that comes next.

Knife blade styles can be confusing. Cut through the marketing and get right to the point for your blade-buying customers.

Remote monitoring features are driving the future of Moultrie’s trail cameras and feeders.

The Merger LRF XP35 continues Pulsar’s manufacturing tradition of compact but powerful thermal binoculars.

The Scout Rifle was designed by Col. Jeff Cooper to be a do-it-all gun, and the concept is still popular.

Conditions are a big factor in determining the optimal rifle and load combo for feral hogs.

AGM Global Vision’s Clarion 384 provides night hunters with dual magnification capabilities.

Over-and-under shotguns come in a huge variety of price points and configurations. What should you be stocking?

The Archery Business Pavilion was a new — and successful — part of SHOT Show last year, and it promises to be even better in 2025.