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These hot new competition pistols provide an edge when the clock is ticking.

The newest RMR and RCR reflex optics boast notable improvements and incredible battery life.

The F16 Pro Series Shotgun from Blaser is competition ready right out of the box.

With the clock ticking on a Texas oryx hunt, persistence and quality equipment made the difference.

Old West-style revolvers are selling and they deserve a place in your store.

The all-new Lupo HPR rifle takes precision long-range shooting to new heights.

Offering gun cleaning classes keeps customers coming back for more.

Providing quality training opportunities for new and advanced shooters will build a loyal base.

Your guidance will heavily influence your customers’ thoughts and behaviors through a lifetime of firearm use.

The T8 Falcon from Garmont is a tactical/hunting boot with a sporty design.

While new customers are important, building your base of return customers should be a priority.

As a leader in the predator-hunting space, FOXPRO presents year-round opportunity for retailers.

Get a good grip with the 5.11 Tactical TacTec Holster 2.0.

The optics-ready Taurus Judge T.O.R.O. is an accurate, capable home- and self-defense option.

The right footwear is a key piece of the performance puzzle on duty and at the range.

Designed for personal protection, the Counteract Slingbag from Viktos represents the ultimate off-body carry option.

Beefing up sales of tactical shirts, pants and boots requires a strong visual merchandising approach.

Green Mountain Rifle Barrels focuses on quality and consistency throughout the design and manufacturing process.

The Prospect PCP Air Rifle from Crosman was designed for shooters who demand power and precision.

Gun cleaning and maintenance items are a never-ending sales opportunity — but make sure your customers are buying what they really need.