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After 170 years in Massachusetts, S&W has moved its headquarters to Tennessee and launched a new lever action.

The ER-22 pump-action rifle from Dickinson Arms is an excellent choice for backyard practice or hunting small critters.

Target Sports USA unveils innovative AMMO+ Business Membership program.

Suited for self defense and big-game hunting, Barrier Blind solid copper hollowpoint ammunition provides great penetration and expansion.

The number of crossbow hunters is increasing each year, and there’s no reason to think that trend won’t continue from coast to coast.

Air rifles are hotter than ever, and more capable than you might have realized.

Capitalize on demand for these highly customizable and accurate firearms.

Sound advice will make sales and help your customers keep their hearing.

The new Mepro MPO-S sight from Meprolight is engineered with a sleek, low-profile design.

Sightmark’s Wraith Mini 2-16x35 packs higher-end functionality into a lower-cost thermal.

Slowing gun sales create uncertainty for retailers but bright spots remain.

Vortex has introduced a compact red-dot sight that sets a higher standard for speed and accuracy.

EOTECH continues to advance its Holographic Weapon Sights while expanding its product line.

Binoculars cross all customer segments and present extra sales opportunities for your store.

The American Tactical Alpha Maxx .410 pistol provides impressive firepower in a compact design.

From home defense to the field, these guns cover it all.

Gun makers are delivering reliable, accurate and versatile bolt-action rifles that hunters can afford.

Legacy Sports International is now offering its Howa 1500 APC chassis packages in the Kryptek Skyfall camo pattern.

We must never forget those who made the ultimate sacrifice for our freedoms, on Memorial Day and every day.

The ammunition market has bounced back with high stock levels and high-performance offerings.