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Impala Plus shotguns are a combination of time-honored craftsmanship and state-of-the-art CNC-machining technology.

The FlyWay30 is a lightweight and affordable clay target launcher with unmatched adaptability for backyard wing-shooting enthusiasts.

The Elite Tactical LMSS2 spotting scope features enhanced lens coatings and updated reticle options.

If your range is looking to engage new shotgunners, take a look at the NSSF’s First Shots Clay Target Program, which was created to promote the shooting sports.

With the craziest holiday shopping season in memory upon us, it might be easy to focus on short-term profits while overlooking the key to long-term success — customer service.

CAA USA, designer, developer and distributor of modern tactical accessories and handgun conversion kits, has expanded its mini conversion kit (MCK) offerings to include Glock models 34/35/41.

The influx of Turkish-made shotguns brings value to your customers and meat to your margins.

What will happen in regard to gun control if Joe Biden becomes the 46th president of the United States? Larry Keane with the National Shooting Sports Foundation offers his observation.

Sales associates will flat-out sell more product if they know more about what they’re selling — and customers will be happier with their interaction, too.

Society is more litigious than ever. How do you keep customers and workers safe while limiting your store's liability?

From riflescopes to rangefinders, manufacturers have brought plenty of new optics to market in 2020.

As technology and opportunity expand, so does the popularity of airgunning — a boon for predator hunters.

Durability, affordability and customization options are among the keys to success at Mission First Tactical.

In the latest industry news, the Sig Sauer Tango6T riflescope has been selected by the U.S. Department of Defense, and AmmoReady has partnered with Orion Wholesale.

Perhaps one of the most versatile firearms in the RAW lineup, the .300 Blackout pistol is ready for just about any challenge.

Predator hunters shoot long guns off a bench at the range to zero a scope and dial in ammo. Sell them a rest to use in the field, too.

Most hunters, regardless of the species they pursue, are always on the lookout for a new favorite knife.

For new to archery and experienced bowhunters alike, purchasing the right arrow is more than selecting the right spine and length. Arrow weight matters, too.

FN America is presenting its Forged From Freedom campaign honoring veterans of the U.S. military.

Winter hunting can be tough, summer is oppressive and spring turkey is challenging. What's the best big game gateway for young or new hunters? Feral pigs.