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This new-for-2020 e-caller from ICOtec provides hunters with an extra measure of versatility.

ArachniGRIP’s new R.D.O.S. (red dot optic system) grips offer the same comfort and advantage of the original Slide Spider grips, but in a new design that will work with mounted handgun optic systems.

In just a few years, Sig Sauer has come a long way with its electro-optics division — and the future look bright.

Sig Sauer’s new P320 M18 is a good fit in any hand, in addition to having the cachet of a military handgun.

Many of your customers have purchased a handgun for personal/home defense, and they want to learn the basics. Is your store and staff ready to show them the way?

Winchester .22 LR Wildcat Super Speed ammunition features a 40-grain copper-plated Dynapoint hollow-point bullet that’s designed for plinking and small game hunting.

Colt’s new Python revolver lives up to the original’s reputation.

Beretta’s new 694 is a purpose-built shotgun for the sporting clays course.

There are many options for home protection, but shotguns should be an easy sell.

In the latest shooting sports news, Deana L. McPherson is the new CFO for Smith & Wesson and Lucas Oil Outdoor Line has signed rep groups for two regions of the country.

Smith & Wesson Brands has completed the previously announced spin-off of its outdoor products and accessories business.

Optics are one of the most confusing but necessary product purchases that many customers will make. How do you guide them to the right scope for their needs?

It’s not exactly rocket science, but installing scope covers and showing customers how to maintain their optics can help your customer relations.

This year, Federal Ammo introduced an astonishing number of new SKUs, and there's no sign of slowing down.

The new Blackhawk Taser 7 holster helps officers from confusing their gear in stressful situations.

European American Armory Corporation, importers of select and affordable handguns, rifles and shotguns, has added to its growing Churchill line of EAA designed and Akkar produced shotguns.

For predator hunters who like to work the graveyard shift, the Foxpro Gunfire Kit is a great tool for turning night into day.

To boost your business and the archery industry, it’s time to recruit from new groups of people.

In the latest shooting sports news, Walther has secured a contract to supply its PPQ 9mm pistols to the Lorain County Sheriff's Department, and Brent Wouters is the new president and CEO for Bangers.

Manufacturers offer better ammo for big game than ever before. Check out these 16 great picks to consider stocking in your store.