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The new Form 4473 from the Bureau of Alcohol, Tobacco and Firearms contains substantial changes over the previous form. Use of this updated form becomes mandatory Nov. 1, 2020.

JTS Shotguns, known for its model M12AK and M12AR 12-gauge semiauto shotgun platforms, has partnered with Bangers LP to distribute its products to…

The nation’s leading hunting, fishing and habitat conservation organizations support the 30 by 30 Initiative, a plan to establish a goal of placing 30% of the planet’s land and water under protected status by 2030.

Survival gear that will appeal to your hunting, hiking and survivalist customers.

Don’t ignore the binocular market, or the education base you need to serve it.

The 2021 Archery Trade Association Show in Indianapolis is canceled due to the COVID-19 pandemic, with plans for a virtual show to take place instead.

Just in time for the holidays, Beretta has opened pop-up retail locations in three major cities to expand its shopping experience. Is this a glimpse of the future?

Sig Sauer is expanding manufacturing facilities in New Hampshire with a larger footprint in Rochester, where it will move its Dover operations.

In the latest shooting sports news, Benchmade Knives has named Jon deAsis CEO and Riton Optics are now available at the U.S. Marine Corps and U.S. Coast Guard Exchanges.

Getting to know your customers on a case-by-case basis will help them transport their bows and firearms safely.

The Kimber Rapide delivers equal measures of style and efficiency for the consummate handgunner.

Current circumstances present an opportunity for you and your staff to provide meaningful customer service.

Sig Sauer eyes a revolution with optics-equipped X-Series pistols.

Sightmark has a reputation for making quality, budget-friendly riflescopes. But it’s the company’s line of digital optics capable of working past curfew that has piqued the interest of predator hunters and others.

Introduce your customers to a once-ignored cartridge clan that’s now hailed by hunters.

In the latest shooting sports news, the U.S. Coast Guard has selected Glock pistols and Blackhawk has expanded its Serpa CQC Concealment holster line.

This new rifle from Sig Sauer pairs the reliability of Sig’s lightweight direct impingement system with the customization of Tread accessories.

Selling precision is big. Be prepared to help customers reach out and touch something in the long-range game.

Roundhill Group purchases Remington Firearms; Ruger acquires Marlin; Barnes Bullets sold to Sierra Bullets; and Hodgdon acquires Ramshot, Accurate and Blackhorn 209.

European American Armory Corporation has added a classic-styled 12-gauge 3-inch over/under shotgun to its Churchill lineup the 812 Field O/U.