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Faced with a customer making a first-time rifle purchase? Helping them make an informed decision goes a long way toward instilling long-lasting trust.

The NSSF has issued information about hotel reservations and policies for the 2021 SHOT Show in Las Vegas.

Whitetail hunters are obsessive about scent – managing it, eliminating it, recreating it. Here’s what to sell them.

More shooters are putting red-dots on their pistols, and you should be stocking what they’re looking for.

Here’s a look at this year’s lineup of waterfowl-specific shotguns, with options for any budget.

In the latest shooting sports news, Derek Paul has joined Blaser as North American Director of Sales and Davidson's has added Hoppes.

Avoid these mistakes and enjoy the benefits that an effective online presence can help create for your business.

See the new carry options from Kinetic Concealment for Springfield’s popular Hellcat handgun.

Even if you’re not planning to borrow money for a capital purchase any time soon, it’s smart to make sure your business is creditworthy.

Make a nice profit margin beyond the original sale with these Glock upgrades.

Just because an employee knows everything about guns and bows, that doesn’t mean he or she can sell them.

Is your website clean, uncluttered and visually appealing? Or is it outdated, annoying or a hodge-podge of visual grossness? Don't have the latter.

How do you compete with big-box stores? By offering the personal touch and customer service they can’t.

You can’t fight City Hall (in most cases), but it pays to understand the various taxes and deductions that apply to your business.

Does your store have an alarm system with keypad entry? Speak to your provider about setting up a duress code.

The Howa Hogue 6.5 Creedmoor Compact Rifle has a 16.25-inch heavy barrel and action that comes threaded for a suppressor or muzzle brake.

The Walther PPK, an iconic and popular pocket pistol first introduced in 1929, is made in the USA.

In the latest outdoors news, Smith & Wesson is donating $500,000 to the NSSF's #GunVote initiative, and the NRA-ILA is raising money to fight anti-gun campaigns.

Even in a flat rifle market, handloading flourishes. Show your customers why!

Fiocchi is leveraging more than 140 years of ammunition excellence to expand its role in the United States market.