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In the latest industry news, Davidson's is offering live events to show new products and Sauer is teaming with Big Rock.

Mark your calendars for the ATA 2021 Online Show. It will take place virtually Jan. 11-15, 2021.

It may have been expected, but the news that 2021 SHOT Show is canceled still is jarring. Companies are amid plans to shift gears regarding new product announcements, virtual events and more.

SHOT Show 2021 is canceled due to the COVID-19 pandemic restrictions, according to the National Shooting Sports Foundation.

Guns are practically selling themselves right now — but that doesn't mean you should stop marketing on social media.

Ruger's earnings for the 2020 third quarter were $1.39 per share based on net sales of $145.7 million, compared to net sales of $95 million and earnings of 27 cents per share in 2019.

The annual SHOT Show is an opportunity like nothing else in the shooting sports industry.

In the latest shooting sports news, Primary Arms has promoted Jasmine Johnson and Sellmark is supporting two charities.

Henry Repeating Arms is celebrating its founder's 200th birthday with a commemorative lever-action rifle featuring B.T. Henry's face.

Never should a patron walk out of your shop with a new hunting tool in hand without having first had a serious conversation about how to keep it safe from the rigors of the road with new bow or gun case.

Kimber has relocated its corporate headquarters to Troy, Alabama.

Dependable, ergonomic and versatile, the Smith & Wesson M&P watch is a great timepiece choice for fearless quick-thinkers who shoot from the hip.

For target practice or hunting small game and varmints, this PCP-powered multi-shot side lever air rifle gets the job done in style.

Sightmark introduces the 2 MOA Mini Shot A-Spec, a compact reflex sight for pistols, shotguns, AR-15s and other sporting rifles.

NSSF is hosting a webinar for firearm and ammunition manufacturers and importers, with a focus on the federal excise tax requirements.

From Fifth Avenue and Rodeo Drive to small stores in the heartland of the country, Black Friday has been a financial boon for retailers and companies. Between the coronavirus and skyrocketing internet sales, will this decades-old shopping tradition end?

Those retailers with well-stocked shelves and an intimate knowledge of the bells and whistles that differentiate one rangefinder from another stand the best chance of separating customers from their hard-earned Benjamins.

Safari Club International has canceled its 2021 Hunters' Convention in Las Vegas due to myriad issues related to travel, restrictions on event size and more caused by COVID-19.

The 2020 Caliber Awards finalists and Appreciation Award nominees have been selected by the National Association of Sporting Goods Wholesalers.

We asked three veteran retailers: How do you deal with disgruntled customers, and overcome their objections? Here’s what they had to say.