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Do you and your staff realize the incredible power and result that comes with saying, "No" to a customer? It's not what you think.

What was socially acceptable for reaching youth archers last year, may not be this year.

The story of Veil Camo begins with, “One day in a treestand …”

Do you tell your employees thank you, good job, and how much you appreciate them? If they're just robots to you, that's the kind of response they'll give you.

Many airguns can be quite accurate, and users discover it’s not rare to find half-inch accuracy at 60 yards. Make no mistake: Modern airguns deliver more than enough energy to drop small game on the spot.

Take a look at some of the most popular shotguns used by the United States military through the years.

Anyone can whine and complain about problems in the store. Be the associate who brings the boss solutions, not problems.

Can adding a coffee bar boost your outdoor business' bottom line?

Corrosion Technologies Bore Cleaner is aggressive on gunk/fouling, and completely safe on varnishes, bluing, anodized and other gun finishes.

After more than 100 years in business, Mossberg remains a staple on gun counters everywhere.

Everyone is trying to save money on what they purchase, from groceries and ammunition to car washes and services. One time-tested marketing tactic — direct mail — still gets the job done and can work for you.

Is the customer really always right, even when they’re downright rude?

Great American Outdoors Act; Matsumoto named Sightron president; Bass Pro Shops/Cabela's to hire 5,000; Southwick Associates report on 2019 hunting and shooting market.

When it comes to home and self-defense firearms, shotguns can be a top product to place into the hands of customers — and make a sale.

Camouflage can be very profitable if you can put the right patterns and apparel in front of customers.

Watch how a McMillan fiberglass stock is built from reception of the order to fulfillment with more than eight hours of hands-on custom work.

A good mentoring program will ensure your hunting business retains critical skills and expertise when great employees leave.

If you didn't take time to evaluate everything during the spring 2020 coronavirus pandemic, there's still time to do so.

Many new firearms — call them “hybrid hunting rifles” — are meant to do more than one thing.

Reflex sights can serve a variety of shooting sports segments and provide a wide cross-section of potential customers.