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A rifle is only as good as the ammunition you feed it. The good news is there’s a wide selection of whitetail-centric offerings tailor-made for anchoring North America’s most popular big game animal.

Help your customers understand the cost variables involved with reloading their own ammunition.

An Idaho bear-hunting adventure changes course with the opportunity to test new tungsten loads on strutting toms.

Browning’s legendary A5 is the right blend of beauty and brawn and promises no-fail performance no matter how miserable the conditions.

The Digex N450 night vision riflescope from Pulsar uses a rugged and lightweight all metal 30mm scope housing with an anti-wear coating that will stand up to the elements and heavy use.

Federal adds a new offering to its defensive handgun ammunition line.

The Kopfjäger small diameter rifle (SDR) grip is compatible with the Reaper Grip and can be attached to accommodate small and youth-sized rifles.

Use of precision, long-range, bolt-action rifles has increased dramatically over the past few years. Let's look at some of the attachment systems also used on MSRs and other popular gas-operated firearms.

Installing a forend grip with an integral bipod doesn’t require an advanced degree in physics. It’s fast, easy, effortless and effectively communicates a willingness to deliver the kind of customer service unavailable in big-box stores — where the only specialty is loss-leader sales.

Your Facebook posts or ads aren't generating responses. So what is the problem? It may not be what you think.

In the latest shooting sports news, American Outdoor Brands prepares for its spinoff of shooting and lifestyle divisions, and Legal Heat is sponsoring the Chicago-area Guns & Tacos charity event.

Here’s some ways to use your expertise — and gain more expertise — in order to better serve your customers and make more money doing so.

Stock up on purpose-built gear to serve the growing legion of dedicated turkey hunters.

Get familiar with the new lines of ammunition your customers will be asking about.

Kinsey’s new dealer giveaway; Mountain Archery Fest expands for 2020; Sig Sauer Academy Introduces “Task Force Sig” team building; Companies call on government to catch up with testing scents for CWD.

Each of these areas in your marketing plan demands your careful evaluation on at least an annual basis. Don't overlook them.

Wendy Lang from the Archery Trade Association (ATA) explains how to apply for Paycheck Protection Program loan forgiveness in this video.

Ideally, marketing should generate much more sales margin than the actual cost of the marketing. Here are proven ways to do that and see positive signs.

The new Acrius series of affordable and reliable over/under shotguns has arrived from Legacy Sports International and Pointer Shotguns. They're available in .410 and 28-, 20- and 12-gauge models, and youth models in .410 and 20-gauge.

American Tactical, U.S. manufacturer and worldwide importer of firearms, ammunition and tactical equipment, introduces a new home defense shotgun.