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With the United States slowly "reopening" amid the COVID-19 pandemic, retailers must continue to inform the public about their status and plans.

When customers shake their heads about accuracy issues with optics, help them get on the mark with these proven tips.

Henry Repeating Arms is listening to requests from all sides and helping dealers better serve their customers.

In the author's opinion, the 300 PRC will stand for some time as a two- or three-box shelf space limit unless additional manufacturers decide to add it to production.

In the latest shooting sports news, Lapua reopens its rimfire performance center and Leupold announces a Black Ring model of its popular Freedom RDS optic.

Firearm sales boomed in April 2020 as mandatory checks via the National Instant Check System hit a record number for the month in the NICS's 20-year history.

The precision and long-range markets are not saturated. Customers are shopping and trading up. Gear up and reach out to those precision pursuit customers to make the cash register ring.

As owner of a hunting retail store, are you spending your limited advertising dollars wisely to promote your products and services?

Apollo Custom Inc. is establishing itself as one of the East Coast’s premier high-volume Cerakote application and laser engraving facilities.

Howa's Chassis Rifle is an accurate, long-range rifle package ready to go out of the box.

In the latest shooting sports news, ASP and Creedmoor Sports have new personnel in top management positions.

Women’s range days and other special events can lead to greater participation and stronger sales.

What should I do about this cease and desist letter? If you've ever asked yourself that question — or wondered about other trademark, patent and copyright law issues — then this video is for you.

A federal judge blocked California's background check requirement for ammunition purchases, calling it "onerous," unconstitutional and that "the rights of California citizens have been gravely injured."

Danner producing face masks in its Portland plant; Legacy Sports International adds RSR Group; Union volunteers partner with Remington to build youth trap shooting complex; and Exxel Outdoors acquires Compass 360.

Aero Precision started in the aerospace industry with an emphasis on automated and statistically measured high-precision ISO manufacturing. That naturally aligned to the firearms industry needs.

The National Shooting Sports Foundation is holding a webinar to present a number of health-safety best practices FFL retailers and indoor range operators are employing during the COVID-19 crisis.

Having a supply of quality handgun accessories and selling them can be the difference between profits and losses.

Registration is open for new exhibitors for the popular Industry Day at the Range, scheduled Jan. 18, 2021, one day prior to the opening of the SHOT Show.

With guaranteed sub-MOA accuracy and carbon fiber stocks, these two lightweight bolt actions from Weatherby feature the company’s new 6.5 WBY RPM cartridge.