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The author puts the IWI Masada 9mm through its paces to provide a closer look at this new striker-fired pistol.

Check out some of the hottest new products for tactical shooters.

What are you known for with your customers? Variety of products? Customer service? Make sure to focus on what you do best instead of being sidetracked.

In the latest shooting industry news, Vermont State Police have picked the Sig Sauer M400 rifle and the Citadel Boss 25 shotgun is now shipping.

The National Rifle Association has canceled its 149th Annual Meeting in Nashville, Tennessee, due to the Covid-19 pandemic.

Fighting back against the Covid-19 coronavirus should be a priority with your business.

Food plots are big business these days in most parts of the country. Are you cashing in?

Millions of garage-bench gunmakers and amateur gunsmiths can help you offset market swings in firearm sales.

Big sales events drive business. Consider bringing in manufacturer reps and pro-staffers for your next event.

Getting into the habit of being a team player and jumping in to take charge of the small things translate into the kind of initiative store owners and managers are always on the lookout for when advancement opportunities arise.

Large corporations have a staff to plan and execute social media campaigns with a tactical precision that would make General Patton jealous. Your shop may be outgunned compared to that, but you do have options to fight back.

Do you know your store's top traffic points and how to best take advantage of them to increase sales? Here's how to pinpoint the top spots in your store.

In the latest shooting sports industry news, Traditions Firearms has honored W.L. Carter as its top rep group for 2019 and Davidson's has added Weaver accessories.

Pistols fitted with optics aren’t anything new, but over the past few years they’ve become more popular than ever. Here's a look at what may be coming in the future.

Montana Rifle Company, makers of premium custom rifles for 25 years, has closed amid efforts to financially restructure.

The Hunting Retailer Show will put the whole hunting industry in front of you so you can put the best products in front of your customers.

Ruger's American Pistol is combat-capable and fit for any hand.

Should you provide paid sick days for employees? If not, here are a few reasons why it may be a good idea to do so.

Taking a family-friendly approach with youth guns, gear and instruction will make your business and the shooting sports stronger.

The media and advertising worlds are evolving almost daily. Don't ignore legacy media outlets, however. Here are some reasons you still should advertise in traditional media.