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Your salespeople need to be knowledgeable about the products in your store, but that’s only half the battle when it comes to connecting with customers and making sales.

Axelson Tactical, a manufacturer of premium firearms, has completed the migration of its website from Shopify to the AmmoReady.com platform.

In the latest shooting sports industry news, Koola Buck has purchased privately owned Viper Archery Products and Sig Sauer lands a big Army COTS contract.

American Outdoor Brands' acquisition of LaserLyte sight and training systems adds the established brand to the company's Electro-Optics line.

SHOT Show provides opportunities to learn, network and see everything that’s new in the shooting sports and outdoors industry.

The new Sig Sauer M400 TREAD is a new, affordable rifle that is fun to shoot and comes with a full line of custom accessories.

U.S. Rep. Jeff Duncan filed eight bills on the first day of the 116th Congress, including a revised Hearing Protection Act to help update laws about suppressors.

GSM Outdoors has expanded its portfolio of specialized hunting and shooting products with the acquisition of Muddy Outdoors, Hawk, and Big Game stands.

TrueTimber will unveil more than 75 products, including its expanded TrueSuede series, and several show exclusives at the 2019 Archery Trade Association Show.

Dayne Lester is the new Vice President of Archery Products for Velocity Outdoor and will focus on Ravin Crossbows and CenterPoint Archery.

Harnessing Liquid Crystal technology, Konus has designed the Konuspro EL-30 with 10 black reticle designs that can be switched with the touch of a button.

For the 2019 Industry Day at the Range, firearms importer International Firearm Corporation will be the exclusive coffee sponsor at the event.

Eagle Imports, Inc., the exclusive distributor of Bersa products, has announced new pricing for 2019 for all models in the Thunder and BP CC…

Federal, the world’s largest sporting ammunition manufacturer, has a new logo and packaging while also changing its name as part of a rebranding project.

Celebrating 100 years of success, O.F. Mossberg & Sons announces the release of the MC1sc subcompact 9mm handgun.

Developed by SIG SAUER based on input from elite shooting professionals, the Legion series now includes two micro-compact models, the P938 and the P238.

The newest member of the VIP Series from Nighthawk Custom, the VIP Black 1911 features hand engraving and black diamond like coating.

In shooting sports industry news, Jeff Powers has joined SIG SAUER in New Hampshire as its Vice President of Operations & Continuous Improvement.

United States Coast Guard cadets and guardsmen will train with the Sig Air Pro Force P229 airsoft pistol, an exact replica of their issued P229 sidearm.

GSM Outdoors acquires Crossfire Elite, expanding GSM's versatile and growing portfolio in the areas of shooting gear and accessories.