Results for

Modern inline blackpowder guns are accurate, dependable and relatively easy to operate. For a modest price, your customers can greatly extend their time in the woods and overall odds of success. That should be an easy sell.

Customer segmentation is essentially stereotyping sub-groups of existing and potential customers. Do it right, and you'll boost your company's bottom line.

Did I spot many archery industry posers during the 2019 ATA Show? Here’s my final 2 cents on a topic that generated more feedback than anything I’ve ever written before.

Learn how to appeal to a millennial customer base and lock them down with personal attention rather than low prices.

American Tactical, a U.S. manufacturer and worldwide importer of firearms, ammunition and tactical equipment, is offering a special "Tax Day" Promo for select FX1911s.

Providing proper backpack fitting techniques for your customers will increase customer satisfaction, taking a load off your shoulders.

Here’s why more customers are flocking to the flat-shooting, long-range 6.5 Creedmoor as a perfect option for precision competition and big-game hunting.

Your company could be losing out on potential sales if you’re not prioritizing follow-up after making initial contact.

In the latest shooting sports industry news, Glock has signed legendary actor Chuck Norris to an endorsement agreement as its company spokesman.

It sounds like a serious "Dude, hold my beer" moment that escalated into lies, medical attention and arrests in Arkansas.

In the latest shooting sports industry news, Bear & Son Cutlery has added William J Gartland & Associates to its manufacturer representative portfolio.

We asked veteran retailers: Do you anticipate strong treestand, ground blind and associated accessory sales this summer?

The Freedom Financing Act in the U.S. Senate would ensure large financial institutions cannot deny service to certain constitutionally-protected industries fully compliant with all laws and statutes.

An Illinois town's efforts to ban "assault weapons," including confiscation, heavy fines and destruction, has been shot down by a permanent injunction.

Kim Rhode claimed her 19th World Cup gold medal in Women’s Skeet at the International Shooting Sport Federation World Cup for Shotgun in Acapulco, Mexico.

John Woller Sr., a NASA space program engineer, founder of Summit Treestands and longtime outdoors industry stalwart, has died. He was 84.

A tour of the EOTech factory and chance to test products at the shooting range reveal more about this high-tech, growing company as it looks to the future.

Sellmark Corporation CEO Dianna Sellers will retire effective March 31 after successfully guiding the company since 2010.

Hunter Safety System has redesigned the Hybrid and Ultra-Light harnesses with high-tech mesh material, making them 10 percent lighter than their predecessors.

In the latest shooting sports industry news, Taurus has anounced a new Limited Lifetime Warranty that includes certain older models of handguns.