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Marlin Firearms has retooled its Model 1894C, adding to the lever action’s undeniable connection to the Old West and widespread appeal.

More than 60 dealers nationwide will play host to Walther represetntatives to discuss the company's products during the Walther Days weekend.

Things have changed. Gone are the days when commerce in the shooting sports retail industry involved the simple buying and selling of hardware. That is no longer enough.

Based on consumer surveys by Southwick Associates, your customers have strong opinions when it comes to buying hunting and shooting gear.

If attendance at consumer sports shows in Pennsylvania and Utah are indicators, 2019 is shaping up to be a good year for hunting sales.

Dick's Sporting Goods will remove firearms, ammunition and hunting items from 125 stores in 2019, said CEO Ed Stack, and replace them with other products.

In the latest shooting sports industry news, Team Beretta shooters achieved 13 podium finishes in seven events at the 2019 Gator Cup.

In the latest shooting sports industry news, Blaser Group has announced changes with its CEOs for its Germany and U.S. divisions.

The National Shooting Sports Foundation and the National Crime Prevention Council have released two new ‘McGruff Gun Safety’ videos for young children.

Not sure what camo clothing to stock in 2019? Here are three solid picks to consider for your store that your customers are sure to love.

Find out how to give your archery and bowhunting customers a chance to shoot for a new Ford F150 pickup at the 2019 Leupold Truck Giveaway.

Camouflage clothing is a top seller in retail stores, and these proven tips can help you build partnerships to generate more revenue.

In the latest shooting sports industry news, the Savage Pro Shooting Team is ready to get into action in 2019 competitions.

Kim Rhode, the most decorated shooting sports athlete in history, recently was named the inaugural recipient of the new Winchester Legend Award.

Thompson-Center's Venture rifle offers deer hunters a variety of features along with an iconic pedigree at a blue-collar price.

To help generate more revenue, learn how to create a social media business plan to help turn your customers into promoters.

Backcountry hunters need dependable shelter. Here are four lightweight tents from Nemo Equipment that will keep your customers comfortable no matter the harsh conditions.

Benchmade Knife Company is under fire from multiple sides of its customer base after assisting the Oregon City Police in destroying confiscated firearms.

To help customers who have questions and also sell more used guns, learn how to break through the mystery of rifle headspace.

Following the success of its Vudu optics line and U.S. SOCOM award, EOTECH is creating three distinct brands: EOTECH, Vudu and L3 Field Vision.