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When it comes to the latest ammunition for competition, self-defense, hunting and range work, do you know what your customers will be asking about? If not, find out what you should be talking about.

Maintaining a good roster of employees ultimately comes down to engagement. Accomplish that and everything else about managing your team falls into place. Some understanding of how the human brain functions can help.

In the latest shooting sports industry news, Hornady's A-Tip Match shines at the Buckeye Classic and Burris announces a new sales manager.

Mauser has returned to its commercial rifle roots with a simple and robust modern bolt-action hunting rifle designed and priced for the everyman — the M18.

More than 1.4 million households started camping for the first time in 2018. Of these people, 56 percent are millennials and 51 percent identify as nonwhite.

Based on the popular SBM4 brace design, the SBA4 from SB Tactical is a 5-position adjustable brace for AR pistols.

While gun manufacturers are rarely cited for their work to promote gun safety, they're advancing important initiatives with the Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF) to keep firearms out of the wrong hands.

Your regular customers are your bread and butter, so show your appreciation to keep them coming back.

Keep these fundamentals in mind to ensure your website is luring potential customers in rather than driving them away.

News reports of in-fighting and a lawsuit filed by the NRA against its longtime PR agency culminate at the 2019 NRA Annual Meetings and Exhibits, April 26 through April 29 in Indianapolis.

Kestrel Ballistics has partnered with Hornady to launch the Kestrel 5700 Ballistics Weather Meter with Hornady 4DOF, an onsite environmental measurement tool with precise Hornady 4DOF trajectory solutions.

For a whole host of reasons, few multi-purpose, independent sporting goods stores catering to a core group of hunters and anglers still exist in the U.S. This shop is an exception.

Eggs and coffee? Bacon and biscuits? Who knows what was on the menu, but a breakfast at the SHOT Show in Las Vegas spurred Czech firearms-maker CZ-USA to invest $90 million in a new facility in Arkansas.

Take a look at some of the new firearms and other events at the 2019 NRA Annual Meetings and Exhibits in Indianapolis.

When setting price points, understanding a community's unique spending habits can be more helpful than evaluating average household incomes or the vibrancy of a local economy.

While knowing the inside scoop about steel targets can help you sell more of them, the real importance of a steel education is safety.

With its latest offering, the Q5 Match Steel Frame, Walther Arms adds some weight to its 2019 lineup and looks to a strong future.

Social media is something you have to pay attention to these days to maximize your company’s marketing and branding efforts. Here are some tips pertaining to one of those tools, LinkedIn.

It’s hard for a small gun shop to compete with larger stores that offer a variety of products and services such as on-site gunsmithing. Fortunately, Robar has a solution for smaller gun shops that want to provide gunsmith services to customers.

A large part of what drives sales for all gun shops is handguns for personal protection in the home as well as competition and “contingency planning.” It's this market the Springfield XD MOD.2 Tactical pistol is intended to appeal to most.