From HR magazine Articles

FB Stop Spamming i Stock 1989862145

Stop Spamming and Start Selling

When your customers get an email from you, it should be special and welcome — not something they delete without reading because you’ve been bombarding them with offers.

Gear Roundup Leupold BX6 Range LEU 1488

12 Hunting Binoculars to Stock Now

For optimal proficiency in the field, hunters can rely on these quality binoculars.

FE Bear Profits 2 Bear Paw2

Selling Bear-Protection Handguns and Ammo

Thoughts of fending off bears spark ammo sales, and new loads make the options better than ever. Get ahead of the curve!

Counter Culture Leupold NMR31942

Is the Concept of Fair Chase Changing?

With technological advances and the ever-increasing difficulty of drawing tags in many Western states, is fair chase still fair?

FD Optics Long Range Shooting 1

Lies Your Customers Believe About Riflescopes

What customers get wrong about buying scopes, and what they really need to know.

CI NSSF johnhafner 003

How to Hire the Right Person at the Right Time

Take these lessons from a family-run business about how not to screw up your next hire.

FC Straight Walls Remington 360 Buckhammer 1 copy

Straight Wall Cartridges: Why They’re Ideal for Hunters

Not stocking straight-wall cartridges? That might be a mistake — they’re gaining popularity even in states where they’re not a requirement.

CE Gear Guru Kevin Deer 2026

16 Big-Game Bolt-Action Rifles to Harvest Higher Sales

Get a jump on the summer and fall shoppers and start stocking these big-game hunting rifles.

FE Crossbows Center Point AXE 2

Crossbows: Selling Archery for Gun Guys

Stock these crossbows to appeal to the gun hunters who want to get into archery.

FD Thermal Misconceptions A1

The Thermal Learning Curve for Hunters

The thermal-imaging market is full of misconceptions and misunderstandings. Help your customers navigate this rapidly changing world.

CJ New Products BERETTA AX800 SUPREMA

Must-See Guns and Gear for Spring

Check out some of the season's best-selling guns, gear and gadgets.

CH Counter Culture i Stock 1688105739

The Dangers of Ballot-Box Biology

The anti-hunting crowd’s strategy of appealing to the emotions of the non-hunting public is working, and we’ve got to counteract it.

FC Turkey Shotguns 940 PRO TURKEY OR In Use 18 5 copy

2026's Best Turkey Shotguns

These are the gobbler getters your customers will be asking for this season.

CG Range Report CVA Cascade Lede C copy

Reviewed: CVA Cascade XT in 7mm PRC

Wearing a renowned Bergara barrel and chambered in flat-shooting 7mm PRC, the CVA Cascade XT delivers on its promise of accuracy.