From HR magazine Articles

Never should a patron walk out of your shop with a new hunting tool in hand without having first had a serious conversation about how to keep it safe from the rigors of the road with new bow or gun case.

Those retailers with well-stocked shelves and an intimate knowledge of the bells and whistles that differentiate one rangefinder from another stand the best chance of separating customers from their hard-earned Benjamins.

Survival gear that will appeal to your hunting, hiking and survivalist customers.

Looking for a new rifle before this upcoming deer season? Check out these seven great picks.

Faced with a customer making a first-time rifle purchase? Helping them make an informed decision goes a long way toward instilling long-lasting trust.

Whitetail hunters are obsessive about scent – managing it, eliminating it, recreating it. Here’s what to sell them.

Here’s a look at this year’s lineup of waterfowl-specific shotguns, with options for any budget.

Even if you’re not planning to borrow money for a capital purchase any time soon, it’s smart to make sure your business is creditworthy.

Just because an employee knows everything about guns and bows, that doesn’t mean he or she can sell them.

How do you compete with big-box stores? By offering the personal touch and customer service they can’t.

Even in a flat rifle market, handloading flourishes. Show your customers why!

Optics are one of the most confusing but necessary product purchases that many customers will make. How do you guide them to the right scope for their needs?

This year, Federal Ammo introduced an astonishing number of new SKUs, and there's no sign of slowing down.