From HR magazine Articles

A few extra items thrown in a backpack can make a life-or-death difference when a hunting trip goes awry.

A new retailer’s advice for entering the firearms industry

Your customers don’t have to spend a lot to get a quality bolt-action hunting rifle these days.

Lever-action rifles have enjoyed a resurgence in recent years, thanks to riflemen and women who value them as a reliable and efficient firearms platform.

Old-school meets new school on a single turkey hunt in Florida, where two very different firearms from Mossberg got the job done and sealed a couple of Royal Slams to boot.

Wildlife management has gotten far too political and corrupt in many states, particularly Washington.

These three e-collars might just help you earn a bit more from hunting dog owners this year.

This gear is sure to sell well during the colder months.

The bulk of your sales almost certainly come from deer hunters. Are you stocking what they’re shopping for?

Not all search engine optimization is helpful for a brick-and-mortar firearms retailer. You need to focus on local SEO to reach the people who might actually come into your store.

In a market awash with precision promises and features that often add unwanted bulk and cost, the performance, trim form and budget-friendly MSRP delivered in this Howa makes it a standout.

Are you ready to sell thermal optics?

The world is changing, and the hunting retail experience is changing with it. Try these high-tech, new-wave tactics to keep your store up to date.