From SSR Magazine Articles

Fusion Thermal’s Avenger 40 with RAZR technology is clear, accurate and intuitive.

The latest upsurge in sales of small-bore shotguns is reminiscent of others in the past three decades. But this time, it feels different.

Understanding, explaining and selling piston vs direct impingement AR-format rifles.

Mossberg’s new 28-gauge Silver Reserve Eventide Turkey offers capability without the kick.

Mossberg’s new 28-gauge Silver Reserve Eventide Turkey offers capability without the kick.

Dickinson Arms expands its offerings while focusing on high-level craftsmanship.

If you want your customers to be successful in the field, educate them on the different factory-loaded projectile options.

While straight-pull bolt actions have been around for well over a century, they’re still new to many American shooters.

Providing extra value and opportunity will give you leverage with price shoppers.

The Armasight Contractor 640 Thermal Weapon Sight is ready to hunt.

Help customers prepare for defensive encounters, and everything that comes next.

Remote monitoring features are driving the future of Moultrie’s trail cameras and feeders.

Conditions are a big factor in determining the optimal rifle and load combo for feral hogs.