From SSR Magazine Articles

SW Headquarters

Smith & Wesson’s Great Migration

After 170 years in Massachusetts, S&W has moved its headquarters to Tennessee and launched a new lever action.

Tactical rifles

20 Tactical and Precision Rifles

Capitalize on demand for these highly customizable and accurate firearms.

Outdoor Range52

Preventing Hearing Damage

Sound advice will make sales and help your customers keep their hearing.

Sightmark Wraith 1

Big Thermal Optic Features in a Small Package

Sightmark’s Wraith Mini 2-16x35 packs higher-end functionality into a lower-cost thermal.

Firearms Category

Ammo and Optics Sales on the Rise

Slowing gun sales create uncertainty for retailers but bright spots remain.

Zeiss

9 New Binos for 2024

Binoculars cross all customer segments and present extra sales opportunities for your store.

Bolt Action Rifles

The Best Value in Bolt Actions

Gun makers are delivering reliable, accurate and versatile bolt-action rifles that hunters can afford.

Ammo selection

New Ammo, Better Availability

The ammunition market has bounced back with high stock levels and high-performance offerings.

I Stock 1169100142 freemixer

The Most Versatile Firearms on the Planet

With so many specialized guns, a new breed of multi-purpose firearms is gaining a following.

Pheasant Hunters

Shooting Sports Committed to Conservation

NSSF celebrates the one tax the firearm and ammunition industry is proud to pay.

Alien Gear holster

Choose the Right Concealed Carry Holster

Start by getting to know your customers and their specific concealed carry situations.

Kriss Vector rimfire

Kriss Cuts Recoil and Rise

Kriss has developed something completely different with its Vector lineup.

Internal, External and Terminal Ballistics

Your knowledge of basic ballistics can help customers be more effective in their chosen shooting sport.

Bergara Crest 1

A Bolt Action for the Backcountry

Bergara’s New B-14 Squared Crest is a smooth, lightweight rifle built to cover distance.