From SSR Magazine Articles

Factory focus on autoloaders is a stubborn trend, but new customers still want revolvers and the right guns will ring your register.

ATN’s ThOR 5 640 LRF 4-32x Thermal delivers high-end features at a lower price.

CMC has been making aftermarket triggers for more than two decades.

Selling the right equipment — and training — can make all the difference when survival is on the line.

Once default but now deluxe, walnut rifle stocks draw attention and offer profit potential.

Convince your customers of the critical importance of quality scope mounts.

Stay dialed in through the end of waterfowl season with the gear duck and goose hunters need.

InfiRay’s BOLT TX60C Thermal Scope finds balance between higher resolution and magnification.

These specialized guns will help you get the defensive shotgun conversation started with your customers.

The Canik SFX Rival-S is built for competition but capable of so much more.

The Canik SFX Rival-S is built for competition but capable of so much more.

Purpose and personal preference are major factors in choosing between single- and two-stage triggers.

Fusion Thermal’s Avenger 40 with RAZR technology is clear, accurate and intuitive.