From SSR Magazine Articles

Mossberg Silver Reserve e991f65cda8cad0d03a7ea8cd2674507

Are Small-Bore Shotguns Finally Here to Stay?

The latest upsurge in sales of small-bore shotguns is reminiscent of others in the past three decades. But this time, it feels different.

September 03, 2024

Rifle piston systems

Piston Vs. Direct Impingement Firearm Systems

Understanding, explaining and selling piston vs direct impingement AR-format rifles.

August 29, 2024

Mossberg Eventide 6

A 28-Gauge Made for Turkey Hunting

Mossberg’s new 28-gauge Silver Reserve Eventide Turkey offers capability without the kick.

August 27, 2024

Mossberg Eventide 6 e991f65cda8cad0d03a7ea8cd2674507

A 28-Gauge Made for Turkey Hunting

Mossberg’s new 28-gauge Silver Reserve Eventide Turkey offers capability without the kick.

August 27, 2024

Dickinson Arms 1 e991f65cda8cad0d03a7ea8cd2674507

Building a Reputation for Fine Firearms

Dickinson Arms expands its offerings while focusing on high-level craftsmanship.

August 21, 2024

Bullet Selection 2

The Basics of Bullet Selection

If you want your customers to be successful in the field, educate them on the different factory-loaded projectile options.

August 14, 2024

Merkel Helix Speedster e991f65cda8cad0d03a7ea8cd2674507 240815 112503

Embracing Straight-Pull Bolt Actions

While straight-pull bolt actions have been around for well over a century, they’re still new to many American shooters.

August 06, 2024

Retail Strategies 1 e991f65cda8cad0d03a7ea8cd2674507

Mastering Customer Loyalty

Providing extra value and opportunity will give you leverage with price shoppers.

Armasight Contractor 640 A 240725 122055 e991f65cda8cad0d03a7ea8cd2674507

A Thermal Built for Night Hunting

The Armasight Contractor 640 Thermal Weapon Sight is ready to hunt.

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Preparing for Self Defense Situations

Help customers prepare for defensive encounters, and everything that comes next.

Moultrie 1

Moultrie Mobile Brings the Field to Your Phone

Remote monitoring features are driving the future of Moultrie’s trail cameras and feeders.

Hog Rifle 1

Hunting for the Right Hog Rifle

Conditions are a big factor in determining the optimal rifle and load combo for feral hogs.

SW Headquarters

Smith & Wesson’s Great Migration

After 170 years in Massachusetts, S&W has moved its headquarters to Tennessee and launched a new lever action.

Tactical rifles

20 Tactical and Precision Rifles

Capitalize on demand for these highly customizable and accurate firearms.