Despite a slowdown in sales, most observers in the industry see this as a good-news-bad-news kind of scenario, especially in light of the general perception that, despite the bubble shrinkage, the current firearms industry is in overall good health.

The company is offering customers a $50 gift certificate redeemable for rifle accessories and a free Rat Rapid Assault Tactical case from U.S. Peacekeeper Products, an $82 value.

Industry group's report shows $48 billion in sales and nearly 1 billion jobs related to hunting and shooting in the U.S.

The Sands Expo and Convention Center has more than 2 million square feet of event space, but even that is pushed to the limit by SHOT, the fifth-largest trade show in Las Vegas.

The nationwide retailer is the latest business in the cross hairs of the anti-gun group Moms Demand Action for Gun Sense in America. The group has petitioned the Minneapolis, Minn., based Target Corp. to ban guns in its stores and their effort quickly collected over 10,000 signatures.

Shooters or snipers? Civilians dig deep for heavy, accurate rifles with no-nonsense profiles.

Leaked study shows harsh rules might be imposed on gun stores who want to open in violence-wracked city.

The firearms industry hasn’t been shy about jumping in on the YouTube game to reach a huge audience, and even mainstream media is beginning to comment on how some personalities in the gun world are gaining widespread notoriety.