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Apply these 10 tips and your archery shop staff will excel on the sales floor.

The new Kimber Hunter rifle line, available in popular calibers, makes high performance more obtainable thanks to an affordable price point.

New CCI rimfire ammo is being released in five loads in 17- and 22-caliber rounds with a thin jacket and polymer tip for better performance.

In the market for new day/night vision or thermal binoculars with built in rangefinder? Check out these new models from ATN.

The budget-friendly ThOR LT thermal scope from ATN will run from dusk till dawn on a single charge.

Nighthawk Custom launched a new 1911 with a single port compensator, the Firehawk, and an innovative Interchangeable Optics System at the 2019 SHOT Show.

Gun rentals at shooting ranges or retail stores provide a new profit center, an opportunity to bring in new people and potential for sales.

The 2019 SHOT Show is a four-day slamfest in Las Vegas with tons of gear, guns, ammo, clothes and much more. Here are some things to see this year.

Bag and pack manufacturer Drago combines high-end features, affordable prices and strong sales opportunities for dealers.