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Jack Links Sasquatch by Carmichael Lynch

TrueTimber Offering SHOT Deals, Photos With Sasquatch

TrueTimber will offer exclusive offers along with the chance to visit with Sasquatch . during the 2019 SHOT Show in Las Vegas.

January 18, 2019

VALKYRIE 224 Valkyrie ammo

What's the Big Deal With the 224 Valkyrie?

The 224 Valkyrie is a popular, new cartridge that gives shooters and hunters long-range performance from their Modern Sporting Rifles.

January 18, 2019

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Knowledge Is Power — But Does It Make Retail Sales?

Your salespeople need to be knowledgeable about the products in your store, but that’s only half the battle when it comes to connecting with customers and making sales.

January 17, 2019

Axelson Tactical with Ammo Ready

Axelson Tactical Selects AmmoReady.com for Firearms-Friendly Shopify Alternative

Axelson Tactical, a manufacturer of premium firearms, has completed the migration of its website from Shopify to the AmmoReady.com platform.

January 16, 2019

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Industry News: Koola Buck Acquires Viper Archery, Sig Sauer Lands Army Contract

In the latest shooting sports industry news, Koola Buck has purchased privately owned Viper Archery Products and Sig Sauer lands a big Army COTS contract.

January 15, 2019

Laser Lyte Laser Sight Trainer on Ruger pistol

American Outdoor Brands Corp. Acquires LaserLyte

American Outdoor Brands' acquisition of LaserLyte sight and training systems adds the established brand to the company's Electro-Optics line.

January 15, 2019

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2019 SHOT Show Brings the Industry Together

SHOT Show provides opportunities to learn, network and see everything that’s new in the shooting sports and outdoors industry.

January 14, 2019

Accessories added to the TREAD give shooters multiple options for customization Photo by Alan Clemons

Sig Sauer M400 Tread Is Breaking the AR Mold

The new Sig Sauer M400 TREAD is a new, affordable rifle that is fun to shoot and comes with a full line of custom accessories.

January 11, 2019

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Revised Hearing Protection Act Introduced in Congress

U.S. Rep. Jeff Duncan filed eight bills on the first day of the 116th Congress, including a revised Hearing Protection Act to help update laws about suppressors.

January 10, 2019

Muddy Box Blinds now GSM Outdoors

GSM Outdoors Acquires Muddy Outdoors, Hawk and Big Game

GSM Outdoors has expanded its portfolio of specialized hunting and shooting products with the acquisition of Muddy Outdoors, Hawk, and Big Game stands.

January 10, 2019