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With ammunition becoming more plentiful and cheaper, customers are looking to the “tactical 22” for full-size performance and fit at a price that can fit any budget.

With Internet auctions, you can take what seem like big risks, but really aren’t.

In a move likely to send shockwaves through the firearms world, a Georgia-based gunmaker is set to release a modern version of what many consider to be the world’s first assault rifle.

Guns with optics help young shooters go faster, but they also help older shooters shoot more easily.

With amazing technology, the TrackingPoint Precision-Guided Firearm promised to “shoot beyond human capability.” But with two rounds of major layoffs and three CEOs in just four years, the young company seemed to finally succumb to a market that might not have been ready for it.

It's unclear what the big house cleaning at Remington Outdoor Company means, but one of the industry's most connected analysts seems to think the news foreshadows an effort by Remington to more aggressively pull out of some recent issues with its products.

The world’s largest maker of pump-action shotguns is hoping the Patriot launch will show dealers and consumers the company is much more than just a shotgun brand.

With proper planning, aggressive marketing and detailed coordination, store events can help boost profits and provide a treasure trove of information about your current customers and help lock in future sales.